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Post by juthi52943 on Dec 24, 2023 2:36:33 GMT -5
When you are starting out it is best to leave room for the algorithm; – Diversify campaign objectives : Investing the entire Facebook budget in campaigns with a "sales objective" is one of the wrong choices which, more often than not, is made by those who are unable to think strategically. You must always take into consideration the famous buyer journey , even if you are a famous and established brand. Your audience must first get to know you, then consider you and finally (maybe) buy your products. Investing only in sales campaigns will make you Job Function Email List present only in the last phase, "worked" both in the previous phases but above all in those following the purchase ( loyalty ). One of the most important sources of revenue for companies, not always taken into consideration, is that of returning customers. Bringing a customer who has already purchased to purchase again. How to distribute the Facebook budget? 1) Type of products : one of the first assessments to make is to consider the type of product I am selling. Are we talking about an impulse purchase product, seasonal, low priced, discounted or limited quantity? It is obvious that I concentrate most of the budget with the sales objective and a small part with the retargeting objective.
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